editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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I thought I’d share some news instead of my germs

February 28th, 2008 · 12 Comments

After spending the past week or so battling the flu, it’s great to be feeling coherent enough to be online and blogging. And what makes my return post even more exciting to write is that it actually contains some real news. And that is that I have a new job!

On March 17, I start as Executive Producer of Philly.com. I’m thrilled to be joining such an experienced and dedicated team in a storied newspaper city like Philadelphia.

This is an exciting move for me and really is representative of my thoughts on the current state of our industry. I believe that nowadays, you can divide news organizations into two camps. There are those papers that are keeping their fingers crossed hoping that classified, display advertising and circulation business will return to the days of yore and that their “traditional” approach just needs a minor tweaking. And, then there are the newspapers that believe they can’t wait and hope for what amounts to be a miracle. These newspaper are aggressively carving out a place for themselves in future of our industry, making bold plays and trying new approaches — I believe that Philly is one such place.

Now I know that there will be those of you who will be saying “didn’t you just join Ottaway last year?” Well, you would be right, and although I believe that Ottaway is among those newspaper companies that are not standing still, Ottaway has been put up for sale by its new owners, News Corp. So when Mark Potts and I began talking about my joining the Philly team, it didn’t take long for me to believe that this was the right move at the right time.

So that’s my big news. I hope you can appreciate why I see it as a cause for excitement. I expect to be back to my regularly blogging self by Monday, so stay tuned; the fun’s just starting.

Tags: Editor on the verge · Editor on the Verge · Mission

12 responses so far ↓

  • 1 Pat Thornton // Feb 28, 2008 at 5:21 pm

    Congrats on the new job!

    What exactly does an Executive Producer do for Philly.com?

    If you and Mark want to meet up sometime in Philly let me know, I’m out around that area frequently (my girlfriend’s family lives in the area).

  • 2 Monica Wright // Feb 28, 2008 at 8:26 pm

    Hey we both start our new gigs on the same day. How about that? Congratulations Yoni, it sounds like an exciting adventure. I wish you all the best. And I’ll definitely keep checking out the blog.

  • 3 Yoni Greenbaum // Feb 28, 2008 at 9:28 pm

    @Pat – Thanks! I’ll you know as the position develops.

    @Monica – That we do. Good luck to you as well.

  • 4 Ryan Sholin // Feb 28, 2008 at 11:50 pm

    Congratulations – sounds like a good fit.

  • 5 Kurt Lozier // Feb 29, 2008 at 6:43 am

    Yoni — congratulations on your new gig and many thanks for your significant contributions over the past year.

    Good Luck!

    – Kurt

  • 6 Chris Krewson // Feb 29, 2008 at 9:45 am

    We are ridiculously excited for Yoni to start; he’s got great ideas, and we’re really ready to take a great site to the next level. Welcome, Yoni!

  • 7 JohnofScribbleSheet // Feb 29, 2008 at 10:27 am


  • 8 Greg Linch // Feb 29, 2008 at 6:39 pm

    Congrats on the EP job!

  • 9 Erica Smith // Mar 1, 2008 at 2:00 am

    Congratulations, Yoni! This is terrific!

  • 10 Mel Taylor // Mar 2, 2008 at 11:50 am

    you da man.

  • 11 Eric Schwarz // Apr 9, 2008 at 11:58 pm

    Congratulations, Yoni!

  • 12 At a loss for words | editor on the verge // Apr 21, 2012 at 5:40 pm

    […] == "undefined"){ addthis_share = [];}So a funny thing happened to me on my way to starting my new job. In addition to everyone in our household (with the exception of our cat, Boo) getting monstrously […]

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