Primaries and caucuses can be a traffic boon for newspaper websites. The days leading up to Election Day, the day of and even the days immediately thereafter can bring thousands and thousands of new unique visitors and possibly tens of thousands additional page views (and many, many, many more for larger papers).
While most newsrooms are great when it comes to planning content to draw people to their sites, how many really focus on content that will keep them coming back? The question seems to be how do you transition an occasional visitor to your site to a regular visitor? Think about what keep just 2 or 3 percent of those new visitors would mean to your stats. So, what are you going to do to keep them?
6:08 p.m. (EST) Thank you Shawn (see comments) for pointing out that Michigan hasn’t happened yet. It is Wyoming that help their Republican primary on Jan. 5. So Wyoming newspapers, what tips do you have?