editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries from March 2008

At a loss for words

March 30th, 2008 · 5 Comments

So a funny thing happened to me on my way to starting my new job. In addition to everyone in our household (with the exception of our cat, Boo) getting monstrously sick, I managed to lose my bloggers voice. I initially chalked up the occurrence to the toll the flu had taken on my body, […]



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Tags: Blogging · Editor on the verge · Editor on the Verge · Industry · Mission

Bad online practices from the New York Times

March 11th, 2008 · 5 Comments

OK, here’s a prime example of a lost linking opportunity that actually annoyed at least one reader (me). On Sunday, the New York Times posted a story “Dancers in the Crowd Bring Back ‘Thriller’.” It’s an interesting and entertaining piece about how Sony BMG has used viral marketing as part of the 25th anniversary of […]



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Tags: Audience Development · Best Practices · Editor on the verge · Editor on the Verge · Metrics · technology · Tools · Traffic

In the name of efficiency, think first

March 5th, 2008 · 1 Comment

I believe that the phrase “no one can do it all and frankly no one should” must be part of the discussion at any newspaper serious about their online operation. As I wrote in a previous post, there is a growing sentiment at many papers that there are just too few people to tackle what […]



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Tags: Best Practices · Editor on the verge · Editor on the Verge · Editors · Industry · Innovation · Organization · technology · Tools

Don’t let your lack of time hurt your readers

March 4th, 2008 · 4 Comments

A common refrain I heard in response to my post about enhancing stories was essentially, at many newspapers, there is not enough time and too few people to be doing that AND accomplish everything else they have to. Although I don’t necessarily agree with that analysis, I’m going to save my thoughts on time management […]



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Tags: Audience Development · Design · Editor on the verge · Editor on the Verge · Innovation · Metrics · Online · technology · Tools · Traffic