editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries from February 2008

Your newsroom could learn something from TMZ… No, really

February 2nd, 2008 · 5 Comments

Do your story meetings look like TMZ‘s? If not, maybe they should? In most newsrooms, story meetings are near clandestine events, with participants marching, piles of paper in hand, to a conference room (or office) only to emerge anywhere from 30 minutes to an hour and a half later looking haggard and, in some cases, […]



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Tags: Best Practices · Editors · Industry · Innovation · Meetings

Go viral next time you’re doing a rollout

February 1st, 2008 · No Comments

Maybe newsrooms need to take a page from websites and use the “private beta mode” approach to introduce new hardware or software. There is nothing like watching the excitement as online users scramble to try and get an invite to a recently launched site. And the buzz those efforts creates amount to viral marketing that […]



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Tags: Best Practices · Innovation · Organization · technology · Tools