editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries from February 2008

Magazines: My dirty little secret

February 7th, 2008 · 9 Comments

It struck me while I was cleaning my apartment recently that, for someone who works in the newspaper industry, I subscribe to a lot of magazines. Not only do I get them in the mail, but I actually read them. And I don’t just glance through them, I read them cover to cover. As I […]



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Tags: Innovation · Magazines

When the walls start crumbling it’s time to act

February 6th, 2008 · 9 Comments

At too many newspapers reporters have been given smart phones to use when they’re out in their beats only to return to the office and work on circa-1980s desktop computers. They sit on chairs that are held together by bubblegum and Scotch tape and talk on phones that are a mix of handsets, cords and […]



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Tags: Compensation · Industry · Leadership · Online · revenue

Obama video offers valuable lesson

February 5th, 2008 · 1 Comment

I’ve noticed that quite a few media/journalism bloggers have written posts about the will.i.am/Jesse Dylan produced Barack Obama music video. Bloggers from Jeff Jarvis to J.D. Lasica and Wendy Withers have posted the video and many cases written about it, mostly focusing on its political implications. While the politics of the video struck me as […]



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Tags: Online · Reporting · technology · Video · YouTube

What does “Most Popular” mean on your site?

February 4th, 2008 · 2 Comments

Increasingly, on newspaper websites, I see “Most Viewed,” “Most popular” and “Most Linked” lists. Having my own blog, I know that these types of features can help increase the amount of time that people spend on a site and interlinking helps spread page rank throughout the site. But as a visitor to these sites, the […]



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Tags: Analytics · Audience Development · Best Practices · Branding · Metrics · Online · Tools · Traffic