editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries from January 2008

Worthwhile or not — E&P’s coverage of NV and SC

January 19th, 2008 · No Comments

I’ll admit that I was initially dismayed to read that Editor & Publisher would be “blogging the vote in Nevada and South Carolina.” I wondered what could they add to the coverage of the Nevada caucuses and the South Carolina GOP primary. And it’s a fair question that newsrooms should always ask themselves, “What can […]



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Tags: Blogging · Elections · Online · Traffic

Consider forming your own reader feedback group

January 18th, 2008 · 1 Comment

How often do you bring your readers together? I know that probably sounds like a strange question and I can already imagine some of you sitting there shaking your heads as you read this, but seriously, how often do you get a group of readers (and even potential readers) together to talk? This isn’t such […]



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Tags: Beat Development · Branding · Innovation · Reporting · Research

Now open to the general public

January 17th, 2008 · 1 Comment

For those of you who use Internet Explorer and have visited editor on the verge recently, you know that I have been trying to fix a programming problem that resulted in the site not appearing correctly. Well I am happy to report that thanks to the encouragement of some very smart colleagues and determination on […]



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Tags: Editor on the verge · Mission

Drive your own career via the Internet

January 16th, 2008 · 2 Comments

Who do you share your work with? I can recall working the city desk on the weekend and watching reporters sitting with a stack of newspapers cutting out their stories to send to sources, family and, of course, save for themselves. While I’m sure that this exercise still occurs at newspapers throughout the world, my […]



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Tags: Audience Development · Beat Development · Branding · Online · Reporting