editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

editor on the verge header image 4

Entries from January 2008

Don’t just go for the data home run

January 31st, 2008 · No Comments

I’m a big fan of data. My first newspaper job involved working with Paradox and Q&A for a project that analyzed municipal services in New York City. And a I applaud newspapers for attempting to empower their readers by providing them with a variety of government data. But I really wish that before they waded [...]

[Read more →]

Tags: Audience Development · Beat Development · Best Practices · Data · Innovation · Online · Tools · Traffic

Because it bothers me . . .

January 30th, 2008 · 5 Comments

I find it interesting that we frequently talk about context. We bemoan the lack of it and plead for its inclusion. Yet at the same time many, many, many media and/or journalism bloggers choose to use as daily blog posts their del.icio.us or other social bookmarking feeds. And in most cases, they provide these lists [...]

[Read more →]

Tags: Best Practices · Blogging · Industry · Leadership

Strengthen the blogging community in your area

January 29th, 2008 · 2 Comments

In his blog The Exploding Newsroom, John Hassell poses the fascinating question — just how do newspapers build relationships with local bloggers? I’ll admit that I started thinking about writing this piece after just reading the beginning of his post. While he offers “one simple way to start: Make the local blogosphere a beat,” I [...]

[Read more →]

Tags: Audience Development · Blogging · Innovation · Online · Tools · Training

Just call your content what it is

January 28th, 2008 · 1 Comment

Many newspapers have created space on their homepages to highlight news that is breaking or new. Often these columns or sections are given a headline of “Breaking News,” “News Updates” or “Latest Headline.” Readers, I believe, expect to find just that — current news of some significance, be that crime, political or weather-related stories, etc. [...]

[Read more →]

Tags: Audience Development · Best Practices · Branding · Design · Online · Traffic

Experimentation is the path to online success

January 27th, 2008 · 11 Comments

One of the things that I truly love about having my own blog is the opportunity to experiment. This site has become my own personal laboratory where I can try out new ideas. If I read of something and want to see what it can do, I try it. And if it works I keep [...]

[Read more →]

Tags: Audience Development · Best Practices · Blogging · Editor on the verge · Industry · Innovation · Online · Podcasts · Tools · Traffic