Comments on: Are your newspaper racks working for or against you?

By: Keven Zepezauer

Keven Zepezauer — Tue, 09 Mar 2010 13:52:23 +0000

I’ve got a local guy here in Greenville, NC that I use to refurbish all of Cooke NC Communications newsracks. He’s good, cheap and has great turnaround time. If you want his info, shoot me an email and I’ll get you in touch with him.

By: Suzanne Lindgren

Suzanne Lindgren — Fri, 28 Nov 2008 23:31:40 +0000

I know I am late responding to this, like a years worth but I have seen it for the first time!

Don’t fret with messy boxes, we refurbish newspaper boxes and have 21 years experience doing so, at a very fair price.

Rak Systems, Inc.
5500 Plantation Road
Theodore, AL 36582
(251)653-4080
http://www.raksystems.com

Tell them Sue sent you. Thank you, Suzanne Lindgren

By: Craig McGill

Craig McGill — Sun, 06 Jan 2008 12:44:30 +0000

And yes, that should have been three reasons…

By: Craig McGill

Craig McGill — Sun, 06 Jan 2008 12:41:52 +0000

There’s a couple of points here. First, newspapers aren’t going to retreat from the outlets they are sold in for two reasons:

1) they need to be everywhere so that they can be picked up. Circulations are falling quickly enough without making it harder for people to find and buy the product.

2) newspapers are for all people so if they pull out of the poorer/messy shops – which will traditionally be in poorer areas – then the newspaper is failing in its duty to be universal for all (or at least available to all)

3) $500 for a rack. You would need at least a few thousand to start adequately covering an area – less for a local paper admittednly – but for the same sort of money you could boost your news coverage – online or off? What to do? Hire new boxes or more staff…

By: Pat Thornton

Pat Thornton — Sat, 22 Dec 2007 22:48:11 +0000

There are a lot of people at a lot of newspapers who are just clueless as to why people aren’t into newspapers anymore.

This is just another prime example. But instead of trying to do something about it, higher ups will blame readers, Craigslist, the economy, Global Warming or whatever other bugaboo they can think of.

By: Ryan Mercer

Ryan Mercer — Sat, 22 Dec 2007 18:49:16 +0000

We too have the sticker issue, but wouldn’t it be great if circulation folks everywhere, at the very least, took the stickers/wraper ads/or anything else that detracts from seeing the news from at least the display paper in the window? I don’t mind seeing them on my home delivery paper, b/c I pay for it. But in a box never rocks.

By: Ryan Sholin

Ryan Sholin — Sat, 22 Dec 2007 17:04:31 +0000

One day, walking to work, I noticed that the first paper in every box had a “HUEY LEWIS GETS A NEW HEARING AID – SEE PAGE 3″ post-it over the flag.

“Shit!” I thought, “Some wise-ass printed these things up and paid their quarter to open every box and slap these things on our papers.”

See, the paper is known in town rather derisively as the “Senile” instead of “Sentinel.”

An amusing and brilliant joke regarding the relevance of the news in the paper would be to have made up the Huey Lewis joke and slapped the post-its on.

So I get to work, “alert” the circ manager to the “problem, get up to my desk, open the paper, turn the page, and right there on A3…

…a half page ad for a hearing aid company, featuring aging rocker Huey Lewis.

Oh.

No.

This is only related because that’s the day I found out we outsourced the care and feeding of our boxes, and that was the explanation for why they were in such bad shape, untended, with years-old promo cards in them for sections that had come and gone.