Comments on: Do you know where your newspaper is online? – UPDATED http://www.yonigreenbaum.com/index.php/20071212/do-you-know-where-your-newspaper-is-online/ Online musings from the newsroom and beyond . . . by Yoni Greenbaum Mon, 07 Jun 2010 10:51:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark Dykeman http://www.yonigreenbaum.com/index.php/20071212/do-you-know-where-your-newspaper-is-online/comment-page-1/#comment-27 Mark Dykeman Fri, 14 Dec 2007 01:08:30 +0000 http://www.yonigreenbaum.com/?p=68#comment-27 Interesting idea have have media outlets publicize their social media/networking profiles. It would certainly help legitimize the latter and might do some good for the former. Interesting idea have have media outlets publicize their social media/networking profiles. It would certainly help legitimize the latter and might do some good for the former.

]]> By: jack lail http://www.yonigreenbaum.com/index.php/20071212/do-you-know-where-your-newspaper-is-online/comment-page-1/#comment-20 jack lail Wed, 12 Dec 2007 17:49:24 +0000 http://www.yonigreenbaum.com/?p=68#comment-20 LOL, you ever told the marketing department about something? Mind numbing meetings later you may be musing on what were you thinking! Seriously, ... well, more seriously, many of these are true experiments that may not be ready for mainstream marketing. There are guerrilla ways to get the early adopters. The biggest issue with marketing is not near enough is being budgeted to market the newspaper.com brand. That in my experience is not the marketing department's fault, but rather newspapers' ironic bias against spending money on marketing. LOL, you ever told the marketing department about something? Mind numbing meetings later you may be musing on what were you thinking!

Seriously, … well, more seriously, many of these are true experiments that may not be ready for mainstream marketing. There are guerrilla ways to get the early adopters.

The biggest issue with marketing is not near enough is being budgeted to market the newspaper.com brand. That in my experience is not the marketing department’s fault, but rather newspapers’ ironic bias against spending money on marketing.

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