editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Get free help with video distribution

December 4th, 2007 · No Comments

Since videos seem to be all the rage in newsrooms across the country, I thought I would share one of my favorite tips for getting your video out to the masses.

As many of us have learned, it is no longer enough to post your videos on your own site. In order to reach the most viewers and to grow your online brand, it is now important to get your video onto as many sites as possible. The shear growth of video sharing sites, beyond YouTube, makes that endeavor seem insurmountable.

As with any perceived online problem, someone has come up with a solution. Allow me to introduce you to Hey!Spread, a “video sneezer.”

Hey!Spread (which is free) allows you to upload your video, write a description, tags and select a category and with what amounts to be the click of button, have that video distributed to 17 different video sharing sites. You get YouTube, Blip.TV, Metacafe and Vimeo, plus sites like Facebook and MySpace to name a few. Once submitted, you’ll receive an email outlining which sites have received and accepted the video and what the link is.

Obviously in order to make this work, you need to have created accounts at all of these sites. Just like using Hey!Spread is an opportunity to easily disseminate your video work, a presence on sites such as Facebook, YouTube, Dailymotion is an opportunity to reach additional readers and showcase your other work. From your profile you can point people back to newspaper.com site. From your videos you can link to your articles and supporting stories.

With Hey!Spread, you can get your video onto 17 sites in the time it typically takes to post to just one. You still have the option to go to the individual sites and tweak your video description or headline and fine-tune your tags or if you want, you can just let it stand on its own.

This is a great opportunity to draw additional visitors to your newspaper’s site. And, like meta tags, there is no reason not to try it.

Tags: Audience Development · Branding · Traffic · Video · YouTube

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