I had a reporter who, years ago, got in line at 4 a.m. on Black Friday to be able to tell our readers what it felt like to among the hundreds of shoppers who had lined up hours in advance of a store opening.
While we lacked the video and audio tools available in most newsrooms today, she was able to write a compelling story about the club-like atmosphere where mothers, girlfriends and college students huddled together on one of the busiest shopping days of the year. And together with some photos, it was the centerpiece of our Saturday newspaper.
I can only imagine what that coverage would have looked like if we were doing it today.
Between text messaging, video, audio slide shows, mapping mashups, user generated content this type of coverage has no bounds.
So what did your news organization do for Black Friday coverage? Share your efforts and successes.