editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries from December 2007

Your identity and your videos

December 5th, 2007 · No Comments

You’ll have to forgive me if today’s post is a bit on the short side. We’ve got our Online Directors in for a conference this week and I’ve been focusing on analyzing the impact of social network content distribution and developing content plans for some other products. But with the time I have, I thought […]



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Tags: Audience Development · Best Practices · Video · YouTube

Get free help with video distribution

December 4th, 2007 · No Comments

Since videos seem to be all the rage in newsrooms across the country, I thought I would share one of my favorite tips for getting your video out to the masses. As many of us have learned, it is no longer enough to post your videos on your own site. In order to reach the […]



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Tags: Audience Development · Branding · Traffic · Video · YouTube

Why Meta Tags are important – even for you

December 3rd, 2007 · 1 Comment

Lately at Ottaway, we’ve been encouraging the online staff at our newspapers to complete the meta tags for the pages on their sites — specifically keywords and descriptions. Not generic keywords or descriptions mind you, but relevant and researched data. Simply put, we see incomplete tags as missed opportunities. But as I spoke with friends […]



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Tags: Best Practices · Meta Tags · Ottaway

AIDS coverage takes a step backwards

December 1st, 2007 · No Comments

On the same day that it was reported that “government’s estimate of annual new HIV infections is likely to rise as much as 50 percent,” news that coincided with the world-wide observance of World AIDS Day, I was shocked to see that only two of the more then two dozen daily newspapers in New York […]



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Tags: Annual Events · Local Newspapers