editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries from December 2007

Website changes + no notice = frustrated readers

December 26th, 2007 · 6 Comments

Everyone loves a surprise, right? When it comes to Hanukkah, Christmas for even birthday gifts, surprises are a big hit. But in terms of your website, surprises don’t really work. Having been part of a number of redesigns, I can tell you that out of all the complaints that will typically come in, number one […]



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Tags: Best Practices · Industry · Innovation · Online · Ottaway

Best wishes to you all

December 25th, 2007 · No Comments

Happy holidays to all my readers, site visitors and colleagues. For those of you who were visited by Santa last night, I hope you got everything you wanted. As for all my Jewish colleagues, I hope you at least are getting holiday pay.



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Tags: Annual Events · Mission

When it comes to online staffing newspapers should play to win

December 24th, 2007 · 4 Comments

Although most newspaper companies appear set on a path that now includes significant emphasis on developing online products, just how they accomplish that varies from company to company. While some newspapers are seeking out partnerships, albeit even bad ones, others are going at it alone, building their staffs and charting their own courses. All these […]



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Tags: Advertising · Industry · Innovation · Online

Are your newspaper racks working for or against you?

December 22nd, 2007 · 7 Comments

I don’t know about you, but I would never buy something from a store whose sign was falling off, that had graffiti scrawled on its walls, a window that can barely be seen through and a door that was dented — not to mention products that weren’t always current or were frequently sold out. Yet […]



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Tags: Best Practices · Branding · Industry · Innovation · Local Newspapers