editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries from December 2007

Get the most from your online data

December 31st, 2007 · 6 Comments

Recent posts by Jack Lail and Patrick Beeson got me wondering about how newspapers use the online data they collect. On Sunday, Jack wrote a post about the firing of career columnist Penelope Trunk allegedly because “her columns commanded low advertising rates.” He explained that: “Print media writers look askance at how ratings affect TV […]



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Tags: Analytics · Best Practices · Industry · Innovation · Metrics · Online

Now with easier mobile viewing

December 29th, 2007 · No Comments

Some of you may notice that I have removed the flashing Plusmo badge from my site. This shouldn’t be taken as a commentary on Plusmor or the mobile services they offer. Rather, I have uploaded a mobile plugin that will automatically sense your phone’s browser and provide it with the appropriate template. I think this […]



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Tags: Mission · Mobile

It’s NOT good enough – UPDATED

December 28th, 2007 · 3 Comments

It’s particularly on days like Thursday, Dec. 27, when the Associated Press must feel good about it itself. As most people now know, Thursday morning Pakistani opposition leader Benazir Bhutto was assassinated on a street in Rawalpindi, Pakistan. Although this tragic event occurred early in the morning, most New Jersey daily newspapers appeared either ill-prepared […]



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Tags: Best Practices · Breaking News · Industry · Local Newspapers · Online · Reporting

Your guide to the Best of 2007 and Year in Review lists

December 27th, 2007 · No Comments

It’s the time of the year when seemingly every newspaper, news magazine and online news outlet is putting together their Year in Review and Best or Most Important Stories of the Year packages. I honestly don’t know who likes these more, readers or the people that work at the newspapers. For those of you who […]



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Tags: Annual Events · Best Practices · Industry · Lists · Online