editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries from November 2007

Brand that YouTube page

November 6th, 2007 · 3 Comments

For some time large media organizations such as NBC, BET, the Washington Post and even Al Jazeera have been building online audience via a presence on YouTube. Smaller news organizations should take advantage of the gains association with this popular site offers. Creating an account is free and easy, but don’t stop there. Before you […]



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Tags: Audience Development · Branding · YouTube

What’s going on here???

November 4th, 2007 · No Comments

I know, you’re thinking “Not another blog from yet another journalist who thinks he has all the answers or, even worse think he can see all the problems”. And you’re wondering what will make this blog different, and even more importantly, worth your already limited time. Off the bat let me tell you that I’m […]



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Tags: Mission