editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries from November 2007

Editors: Let your video go

November 12th, 2007 · 2 Comments

I continue to be amazed and frustrated by just how many newspapers refuse to recognize the value of social networks. It seems as if the daily newspapers in the state where I live, New Jersey, are either blind to these opportunities or are still under the belief that they are operating in a bygone era. […]



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Tags: Audience Development · Branding · Video

Building a better annual package

November 11th, 2007 · No Comments

Veterans Day is an annual event, which means that in newsrooms throughout the country, editors planned (hopefully well in advance) their coverage for today and for Monday. Meetings were held with editors, reporters, designers and photographers to discuss what could be done for this year that differs from previous years. As you’ll see from just […]



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Tags: Annual Events · Best Practices

How to cover breaking news online

November 10th, 2007 · No Comments

My intention with this blog is not to primarily use it as a venue to promote work done by my own company. However, I believe I need to make an exception when one of my newspapers does something that can be a lesson to the broader industry. Such a moment has occurred. Allow me to […]



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Tags: Best Practices · Breaking News · Ottaway

On the verge of what?

November 6th, 2007 · No Comments

A note on the title of this blog “editor on the verge.” I chose it because I believe that journalism is constantly on the verge . . . of something. Whether that is genius or insanity, success or failure, chaos or order depends frankly on where you sit. Like my industry, I often feel like […]



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Tags: Mission