editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Entries from November 2007

Newsrooms should choose a path

November 30th, 2007 · No Comments

Does your newsroom lead or follow? Some newsrooms are comfortable sticking with what they have been doing or following the models set forth by their corporate offices. Other newsrooms experiment and innovate. These newsrooms look for new way to communicate with their readers and to build audience.



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Tags: Best Practices · Industry

New York Times, you disappoint me

November 29th, 2007 · No Comments

I am disappointed so far with the “Talk to the newsroom” feature with Fiona Spruill, Editor of the Web Newsroom, that is currently happening at nytimes.com. In this reoccurring Q&A (previous columns have featured Executive Editor Bill Keller, Obituaries Editor Bill McDonald and Assistant Managing Editor Glenn Kramon) readers e-mail in questions (what, no online […]



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Tags: Industry · Innovation

Do you Digg it?

November 28th, 2007 · No Comments

Those who know me, know that I’m a fan of Digg. While my active participation on this “community-based popularity website” varies from week to week, I nevertheless encourage those I know to use it. For me, Digg is a quick-reference search engine. It is the place I turn when I want to see if, say […]



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Tags: Audience Development · Branding · Innovation · Online

Staying focused matters most

November 27th, 2007 · No Comments

As many of you might have read today, the company I work for, Ottaway, is “in play”. What that means for myself or the rest of the employees I don’t think anyone knows for sure. So, sorry if I can’t offer any insight or guidance. What I can tell you is that this is a […]



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Tags: Industry · Mission