Organized by Sheigh Crabtree of Perfect Market, this is one of a bunch of panels attempting to focus on the news industry, but in my unbiased estimation, the very best. Here’s a description of what we’ll attempt to do:
The Survivalist Newsroom: How Far Will You Go to Get Readers? In today’s frenetic media world, it’s never been more difficult for media companies to attract readers. They’ve used sophisticated search technologies, content seeding, social media, promotions, and splashy homepages to try to lure the most eyeballs possible to their sites. But how far would you go to get readers? In this session, hear from one newspaper that decided to sell Android tablets with its content pre-loaded at a massive discount, juts to get readers in the door. Hear how they also used games, giveaways, and sophisticated data-mining content management techniques to successfully increase readership.
I’m excited to be able to share that I have been invited to represent Philadelphia Media Network and speak at Digital Content Monetization East 2011 taking place from October 11-14 in New York City.
For those of you not familiar with DCM East, it is “a multi-stream summit incorporating only the most senior strategists and decision-makers in Film, Sports, TV, Publishing, Games and Music” … “DCM East helps you to sort out the best short and medium terms strategies for delivering revenue through digital content.”
While I don’t yet have all the details (such as the when and where), I can tell you that it’s not a panel, but my own session. More details to follow, but if you’re thinking of attending, here is a link to register. And let me know if you’re going to be there!
After speaking on the “Subscriptions, Paywalls and Real Money. Will Users Pay Up or Fade Away?“ panel at the Digital Publishing and Advertising Conference in New York City, I was interviewed by the folks from Scribemedia.org and no, my use of “monetization” is not intended for a drinking game…
Subject: Special Announcement on behalf of Ryan Davis…..
I am pleased to announce the promotion of Yoni Greenbaum to Vice President, Product Development. This move is reflective of Philly.com’s commitment to build and maintain a strong and dynamic management team.
Yoni is an outstanding team member, totally dedicated to the growth and success of our company. Since the inception of the product team last year, Yoni has demonstrated an ability to scan the outside market for ideas, bring new concepts to Philly.com and quickly implement change while building consensus.
